Entrepreneurship and Marketing Entrepreneurship

Question: Describe about the Entrepreneurship and Marketing for Entrepreneurship? Answer: Introduction: Social Entrepreneurship is an effort to drawsome business techniques to find solution to social problems. These business techniques are generally applied to several organizations with respect to different aims, sizes and beliefs. Conventional entrepreneurs generally measure their performances based on the return, profit and organizational outcome. Social entrepreneurs always take positive social return. There are numbers of discussions are still going on to decide the common attribute to be a social entrepreneur. Social entrepreneurs persistently pursue new opportunities for their mission. Though there is no agreement on a proper definition to be social entrepreneurship as a lot of disciplines and sort of fields are associated with social entrepreneurship. There are emerging trends of Social entrepreneurship in context of education, energy, health and many more. In education MOOCs are opening new doors for the virtual learning. New techniques and technologies are there for innovative production as per the market trend is allowing health care organizations to incorporate new virtual health care devices and application software. Even innovative technologies are coming those are focused on renewable energy innovation; hence energies are confounded to be used in the later periods of time. In our modern society Social entrepreneurship offers a selfless form of entrepreneurship by measuring the social benefits from their business. Success of social entrepreneurship depends upon so many factors related to social impacts which are not prioritized by the corporate businesses without being limited by the resources in hands currently. Analysis of Entrepreneur characteristics and traits: Social entrepreneurs are those individuals who drive the business with innovative solutions that can have a great impact to the societys most vital problems. Social entrepreneurs are persistent and ambitious in nature (Pavey, 2006). They involved in tackling major issues related to society and offer new idea for a wide scale change (Kourilsky, Walstad and Osborne, 2003). In social sector, social entrepreneurs play an important role by adopting a vision to create and sustain the values of the society. They persistently pursue new opportunities for their mission. Social entrepreneurs are engaged in the continuous process of adaption, innovation and learning without being limited by the resources in the hand currently (Pavey, 2006). A social entrepreneur should aim and targeted for ultimate affects to the establishment of a new stable scenario that can secure the permanent benefit for a group or for the society as a large. Social entrepreneurs are engaged in the activity to create socia l values along with make sure the innovative production that occur across or within the government, business or the non-profit sectors (Acs, 2010). Recent trends in social entrepreneurship: Approaches of social entrepreneurship emphasize the non-profit, for-profit activities and hybrid model to tackle the social problem. Social Entrepreneurship is engaged to introduce innovative models to provide services and products that furnish the basic needs those are unsatisfied by the economic and political institutions (Kourilsky, Walstad and Osborne, 2003). Conventional entrepreneurs generally measure their performances based on the return, profit and organizational outcome. Social entrepreneurs always take positive social return. In social sector, social entrepreneurs play an important role by adopting a vision to create and sustain the values of the society. They persistently pursue new opportunities for their mission. Social entrepreneurs are engaged in the continuous process of adaption, innovation and learning with being limited by the resources in the hand currently (Kourilsky, Walstad and Osborne, 2003). There are lots of social problems in todays world to those are needed to be solved. Social entrepreneurs with their extraordinary approaches and ambitious mind are looking for the way to tackle the challenges imposed on the society. Three trends are discussed here in context of social entrepreneurship to gain further traction (Pavey, 2006): Education: Popularity of Massive Open Online Courses has been growing since few years. Cornell University recently announced to offer for new MOOCs for their spring 2015 lineup (Kourilsky, Walstad and Osborne, 2003). They covered introduction on global hospitality management, Civic Ecology: Ethics of Eating and Reclaiming Broken Places, The Computing technology inside the smart phone. There are many institutions who are offering Massive open online courses, like them Cornells are free to access using internet (Iorait, 2014). In the year of 2015, the university of Wisconsin-Madison is adding six new Massive open online courses that will keep focusing on the community-building and environmental themes. In January Boston University will launch their fifth MOOC on Art of Poetry. In the November, 2014 the U.S president Barack Obama uttered his support of Massive open online courses when he announced Coursera as a MOOC platform that has made partnership with the educational institutions. Obama convey ed to offer free credentials for professional development approved by district level approval to any teacher, anywhere in the country (Braunerhjelm, 2008). Energy (Renewable energy innovation): With the increased power demands, the need of renewable and easily affordable energy continues to nurture in todays populated global scenario (Kourilsky, Walstad and Osborne, 2003). Nations with big industries have started to slow down the emission of greenhouse gases, but it is mostly needed to confound climate change (Braunerhjelm, 2008). As per the records of World Energy Outlook, There are 1.3 billon people across the globe; those are currently living without electricity (Sheth, 2010). New techniques and technologies are there for innovative production as per the market trend. As an example, Makani, that has acquired in 2013 by Google and then created an energy kite. The energy kite is able to use 90% less materials and caused to reduce cost by 50% of traditional wind turbines. Due to the efficiencies of the kites, they are able to harness wind several locations (Grimm, 2011). Health: Anyone of us will determine the health care needs and expectations, as per the locations they reside. A nation with havoc industrialization, information on healthcare is collected in record numbers via several ways (Kourilsky, Walstad and Osborne, 2003). Global market research firm, IDC (International Data Corporation) has released their predictions in ICD Health Insights 2015 predictions. According to which 80% of healthcare data will pass through cloud by the 2020. It is also notable that the 50% of healthcare organizations have experienced 1-5 social engineering attacks within previous 12 months(Hemphill and Cullari, 2014). According to ICD 42% health care data across the globe is unprotected, need protection. ICD stated that by the 2018 70% of health care organizations across the globe will invest on health monitoring using virtual care devices and application software (Hemphill and Cullari, 2014). Conclusion: Social entrepreneurship emphasizes the modern approach to deal with the complex needs of the society. In our modern society Social entrepreneurship offers a selfless form of entrepreneurship by measuring the social benefits from their business. Activities of social entrepreneurship blur the conventional boundaries among the non-profit, private, public sector. Approaches of social entrepreneurship emphasize the non-profit, for-profit activities and hybrid model to tackle the social problem. Social Entrepreneurship is engaged to introduce innovative models to provide services and products that furnish the basic needs those are unsatisfied by the economic and political institutions. Conventional entrepreneurs generally do measurement of their performances based on the return, profit and organizational outcome. Social entrepreneurs always count positive social return. A social entrepreneur should aim and make target for ultimate affects to the establishment of a new stable scenario that can secure the permanent benefit for a group or for the society as a large. 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