Subway Restaurants Essays - 21330 Words

Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels and the availability of fast food choices. Secondary data investigates past research undertaken in customer satisfaction surveys and the market position of Subway in relation to its major competitors. The purpose of the study is also revealed here†¦show more content†¦In United Kingdom, they forecast that Subway will have more stores than McDonald’s by 2008 (Kemp 2007). Much of Subway’s success can be attributed to its strong health message and with many cultures in the middle of wellness boom (Bounds, 2006). People now want fast food without the fat. Globally, there is an increasing health problem related to weight and obesity. Research findings by the Better Health Channel (cited in Subway research contained in Appendix One) revealed that obesity is now a major societal issue with rates of obesity/overweight people rising from 52% of adult males in 1998 to 68% in 2000. The corresponding figures for females told a similar story with an increase from 36% to 53% for the same time frame. Inferences were made that fatty, unhealthy food was no longer acceptable and that competitors were beginning to move in on Subway’s territory. Traditionally, the fast food industry has been associated with the cause of this health-related issue (Boyle 2004). Major fast food companies have been called to Federal Government summits to improve the quality of junk food (Wright 2007). While most of these major companies have now takenShow MoreRelatedSubway Restaurants And The Fast Food Restaurant Franchise Essay2529 Words   |  11 Pages Introduction of Company: Subway is and American fast food restaurant franchise. That primarily sells sandwiches and salads. Subway is owned and operated by Doctor’s Associates Inc. and doing business as Subway IP Inc. Subway is one of the fastest growing franchises in the world. Subway having 44818 restaurants in 112 countries and territories as of Aug 9, 2016.only the united states has 26880 stores. Subway is the largest single brand chain in the world. Subway international headquarters isRead More Success Story: Subway Restaurants Essay775 Words   |  4 PagesSuccess Story: Subway Restaurants Subway Restaurants, the franchised based sandwich shops, has surpassed McDonald’s as the largest restaurant chain in the country. The â€Å"Healthy Choice† promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonald’s 295 opened (www.Subway.com). The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca received a loan from a family friend for one thousandRead More4 Ps of Subway Restaurants: Promotion1473 Words   |  6 PagesSubway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examplesRead MoreSubway Marketing Plan For Subway Restaurants2935 Words   |  12 Pages Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years oldyoung man, Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway‘s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over thepast 43 years . Subway has more than 28,000 units worldwide whilst its rapid growth hasattracted many investments and brought it many competitorsRead MoreNaturalistic Observation Of A Subway Restaurant1061 Words   |  5 Pagesnot interact with my subjects. After observing behaviors on a random Saturday afternoon in a Subway ® restaurant in Granby, Connecticut for approximately 25 minutes, I learned that many people take their sandwiches very seriously, it is important for people to stick to their routines, and that even in a workplace with only two employees there is a â€Å"workplace culture.† Method I chose a Subway ® restaurant for a few reasons. First, I was hungry, it was lunchtime, and I had a coupon. Also, this is aRead MoreThe, Krispy Kreme, Subway, And Other Fast Food Restaurants2440 Words   |  10 PagesDriving through Northeast 167th street, my parents and I passed by Taco Bell, Miami Subs Grill, Krispy Kreme, Subway, McDonald’s, and various other fast food restaurants. All of these restaurants belong to one zip code, which happens to be 33162. This area that we pass is less than 5 miles long and also happens to be poor. People need to realize the fact that there is a direct correlation with the amount of money you earn and your weight. If you earn $20,000 a year and you work two jobs, you mostRead MoreFrom Sandwich Shop to Subway 1077 Words   |  4 PagesSubway Report Subway was founded in 1965 by Fred DeLuca and Peter Buck. The duo opened their first sandwich shop when DeLuca was only seventeen years old. DeLuca’s childhood dream was to become a prominent doctor. Therefore, he needed to find a way to pay for his medical career. On the other hand, Peter Buck was a family friend who offered DeLuca the possibility to become business partners. Their first store was opened in Bridgeport, Connecticut. It was called, â€Å"Pete’s Super Submarines.† TheyRead MoreSubway Chain Tested International Waters1102 Words   |  5 Pages psychographic and behavioral. SUBWAY Segmentations Age group-(18-39), Income Level-(c1), Healthy Life style, Urban Area, Halal sandwiches, Kid’s meals, Worldwide locations SUBWAY is always improving their geographic segmentation from their early developing age. By studying SUBWAY’s geographical expansion we can identify what kind of segmentation they include their marketing strategies. SUBWAY chain tested international waters in different countries and the SUBWAY chain is the world’s largest submarineRead MoreSubway Assignment986 Words   |  4 PagesSubway Profile Subway â€Å"Eat Fresh, Live Green†. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say â€Å"The only fast thing about us is our queue†. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca, who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarineRead MoreSubway Case Analysis Essay1296 Words   |  6 PagesCase Study #1 Ââ€" Subway Sandwich Shop Analysis Case Study One Ââ€" Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLuca

Movie Analysis Blue Velvet - 2152 Words

The camera descends from a picture-perfect blue sky to a bed of red roses before a white picket fence, opening with the lush colors of America. A fire engine rolls down an idyllic suburban street as the firemen wave in slow-motion, a crossing guard directs schoolchildren, and a man waters his front lawn, all to the tune of chirping birds and Bobby Vinton’s romantic â€Å"Blue Velvet† song. This could be the opening sequence to a convincing infomercial inviting American families to suburbia, until something bizarre occurs. We close in on the man’s hose mysteriously gargling and tangling, and we witness him collapse from a brutal stroke. The camera then penetrates the slick grass and reveals the teeming and voracious insects chewing away at a saturated version of small-town America. Lynch meets the conventions of Hollywood cinema within Blue Velvet, but transforms them all to discover new truths. In what could have been a tired Hollywood clichà ©, the opening sequence becomes a mutated vision of America with illness, insects, haunting noises, and a soundtrack exploited of its innocence. A straightforward detective story, which could’ve been mistaken for 1950’s film-noir, becomes a perverted exploration in which the detectives become participants in the sordid underworld. David Lynch’s twisted use of visual motifs, as well as his disrupted narratives and dream logic easily classify him as a surrealist, following in the tradition of Luis Buà ±uel or Salvador Dali. The severedShow MoreRelatedAn Analysis of Moulin Rouge2590 Words   |  11 Pagesmaster piece from director Baz Luhrmann. It followed the success and recognition of Romeo + Juliet (1996) and Strictly Ballroom (1992). All three films were recognized for Luhrmann’s characteristic style. His films feature stylistic choices such as blue and red lighting, the use of rapid cuts and vibrant, period accurate costume. To analyze Luhrmann’s use of the four elements of the stylistic system, I will consider two specific scenes from the film, namely El Tango De Roxanne and the first meetingRead MoreThe McDONALDIZATION OF THE SOCIETY2978 Words   |  12 Pagesun-McDonaldized society can be traced to the earlier pre-modern age, such as the ‘mom and pop’ grocery store. A lthough their operations have not been affected by McDonaldization, they are becoming rare due to the competition of Wal-Mart. Trough his analysis, Ritzer refers to bureaucracy theory as proposed by the German sociologist Max Weber. Weber maintained that the modern West is marked by rationality and consequently is dominated by efficiency, predictability, calculability, and non-human technologiesRead MorePoems with Theme with Life and Death and Their Analysis8446 Words   |  34 PagesEI WAI KHAING AN ANALYSIS OF THEMES ON LIFE AND DEATH OF SOME POEMS Abstract: Some basic elements of poem and types of poem are included in this paper. Although there are countless number of poems on Life and Death, only the ones which seem noteworthy are studied and analysed in terms of themes. Different opinions of different poets on life and death found in their poems are also presented and contrasted in this paper. This paperRead MoreAnalysis on Conversation Features. Differenfes Between British and American English16034 Words   |  65 PagesIt usually takes place in an informal context. That is why contractions, double negation, and use of extended forms stated as incorrect by the prescriptive grammarians can be found. Also in this group would be included regional dialects. 2 ANALYSIS In this part we are going to analyze the two scripts we have chosen. We have counted and classified the conversational features. In order to support the results, some tables are included. Both texts have similar characteristics, so we have explainedRead MoreBrand Building Blocks96400 Words   |  386 Pagesor Tide or Heinz. However, it will always be an important, measurable brand characteristic. Perceived quality will directly influence purchase decisions and brand loyalty, especially when a buyer is not motivated or able to conduct a detailed analysis. It can also support a premium price, which, in turn can create gross margin that can be reinvested in brand equity. Further, perceived quality can be the basis for a brand extension. If a brand is well-regarded in one context, the assumption willRead MoreBusiness Journalism in India26104 Words   |  105 Pagesimportant than ever for business journalists to pull it all together, to provide the insight and understanding in the best days, the wisdom, that will be necessary. The world doesn’t need more information. It needs more understanding, more insight, more analysis. What is the Finance Commission? The Finance Commission is constituted by the President under article 280 of the Constitution, mainly to give its recommendations on distribution of tax revenues between the Union and the States and amongst

The Identification of Bambusa Sp Free Essays

The identification of Bamboo using various PCR and Sequencing Techniques Abstract Often the incorrect bamboo species is sold to unsuspecting customers at shops. This can have a disastrous effect on their garden. Three separate and unknown Bamboo leaf samples were taken and were required to be distinguished genetically from one another. We will write a custom essay sample on The Identification of Bambusa Sp or any similar topic only for you Order Now Using ITS-PCR DNA amplification techniques, the ITS region DNA was amplified and used in PCR-RFLP and RAPD PCR in order to determine the genetic identity of each sample. Sequencing was performed, and results allowed us to distinguish between samples (to a certain extent. ) Introduction Bamboos are a group of woody perennial green plants (Wikipedia et al. 2006) that are found in many parts of the world. There are 91 genera and about 1,000 species of bamboo (Wikipedia et al. 2006). They are found in diverse climates, from cold mountains to hot tropical regions. Bamboo is a highly desirable plant grown for many reasons in plantations and gardens around the world. Many reasons it is grown are that it is a beautiful ornamental plant with unique properties. Bamboo is also an extremely strong plant that is light; it is used in many building applications for floorboards, and is also often used in furniture making. There are a number of taller growing species that are effective at blocking out the eyes of pepping toms and nosy neighbors. There are two main forms of bamboo, each form describing the way in which the bamboo itself spreads. These are known as â€Å"clumping† (monopodial) and â€Å"running† (sympodial) forms. (Wikipedia et al. 2006) Clumping bamboo species tend to spread underground slowly. Running bamboo species are highly variable in their tendency to spread; this is related to both the species and the soil and climate conditions. Some can send out runners several metres a year, while others can stay in the same general area for long periods. If neglected, they can be invasive over time and can cause problems by moving into adjacent areas. The reputation of bamboo as being highly invasive is often exaggerated, and situations where it has taken over large areas is often the result of years of untended or neglected plantings. Many invasive bamboo species are often sold, unsuspectingly to people, who plant them without realizing this. The result of this is the complete takeover of ones garden. Some species of bamboo can grow at a tremendous rate, some at over 36inches (90cm) a day, providing it is provided with ideal conditions (OneEarth, 2006). Plant Biosecurity breaches often occur when bamboo plants are imported with incorrect or false labeling, often in an attempt to bring illegal ornamental species in to the country for indoor use. This ‘black market’ operation is a serious threat to native species of plants, and, if a threatening sympodial bamboo species is imported and planted in place of a monopodial (which is preferred, as they do not spread), serious damage to native forests and grasslands can occur (NGIA, 2006). Some of the techniques that can be used to identify to a species level are PCR-ITS, RAPD, and PCR-RFLP. These will be used to identify our unknown samples of bamboo. Aim To identify, to a species level, using nucleotide analysis and sequencing techniques, three unknown samples of bamboo. Materials For DNA extraction 3 Unknown Bamboo Samples (Leaves) Mortar and Pestle Liquid Nitrogen Quiagen ‘Dneasy’ DNA Extraction Kit Centrifuge tubes Pipettes and Tips Ice and Esky Quantification of DNA Well Combs (10uL) Wells UV Transilluminator Agarose Tris Borate EDTA Ethidium Bromide Loading Dye Centrifuge Tubes Gel Tank (To run agarose gel electrophoresis) Pipettes and Tips For ITS based PCR 5uL of extracted DNA 5x Reaction buffer MilliQ (Ultra Pure Water) DNTP’s (dATP, dGTP, dCTP, dTTP) PCR Machine MgCl2 Centrifuge Tubes Pipettes and Tips For RAPD-PCR ITS-PCR DNA product 5x Reaction buffer MilliQ (Ultra Pure Water) MgCl2 Primers OPM-01 and OPM-17 Wells Well Combs (10uL) UV Transilluminator Agarose Tris Borate EDTA Ethidium Bromide Loading Dye Centrifuge Tubes Gel Tank (To run agarose gel electrophoresis) Pipettes and Tips For ITS-RFLP ITS-PCR DNA product Enzymes Hha1 and Rsa1 Buffer Red (Rsa1) Buffer C (Hha1) MilliQ (Ultra Pure Water) Wells Well Combs (10uL) UV Transilluminator Agarose Tris Borate EDTA Ethidium Bromide Loading Dye Centrifuge Tubes Gel Tank (To run agarose gel electrophoresis) Pipettes and Tips Methods DNA Extraction and Purification – Quiagen Dneasy Kit ITS-RFLP ITS Region is a particular sequence of DNA which is present in all organisms. It is a region, in between each common sequence, contains DNA that is highly conserved and unique amongst a particular species, and is thus not used to translate into proteins. Enzymes are used to restrict or cut the DNA at certain points. The location of the cuts depends on nucleotide sequence that the enzyme recognizes. The number of nucleotides in sequence determines size of the restricted piece of DNA in base pairs (BP). ITS-PCR This is done to amplify the ITS region DNA which is highly conserved and unique to each individual species Primers ITS 1 and ITS 4 are used because the ITS region (18s, 5. 8s and 28s regions) are common in all organisms. The region in between the 18s and 28s is the region that is highly conserved and unique to any given species. Added to Master Mix (containing buffer solution) PCR’d ITS Region DNA is amplified out RAPD RAPD Primers OPM-01 and OPM-17 are added to the ITS-PCR DNA product and where are given a genetic fingerprint of the DNA. HOW, WHEN, WHAT, WHERE, WHO? What was done? Sufficient detail for repetition by others Results (facts only) (2) HOW, WHEN, WHAT, WHERE? What was found? Presentation of results as simply and clearly as possible Figures to present data and concepts clearly and concisely (a picture is worth 1000 words) Types of figures: photographs, drawings, tables, graphs Numerical data as tables or graphs (graphs preferred) Text to point out trends (not repeat information in figures) Discussion (3) WHY, WHAT, WHO? What does it mean? Interpretation of results relative to the hypothesis or aim Comparison with work of others References (6) WHO? List of all references cited in text http://www. bonsai-bci. com/species/bamboo. html Sabrina Caine Last modified accessed 01/06/06 http://en. wikipedia. org/wiki/Bamboo wikipedia last modified 27/05/06 accessed 01/06/06 http://www. 1earth. com. au/collect/wicker_furniture. html last modified 27/05/06 accessed 01/06/06 1Earth Antiques and Appraisals http://www. ngia. co. nz/news/507bamboo. php Nursing and Garden Industry Association (NGIA) Wellington, New Zealand Accessed 01/06/06 Updated How to cite The Identification of Bambusa Sp, Essay examples

Entrepreneurship and Marketing Entrepreneurship

Question: Describe about the Entrepreneurship and Marketing for Entrepreneurship? Answer: Introduction: Social Entrepreneurship is an effort to drawsome business techniques to find solution to social problems. These business techniques are generally applied to several organizations with respect to different aims, sizes and beliefs. Conventional entrepreneurs generally measure their performances based on the return, profit and organizational outcome. Social entrepreneurs always take positive social return. There are numbers of discussions are still going on to decide the common attribute to be a social entrepreneur. Social entrepreneurs persistently pursue new opportunities for their mission. Though there is no agreement on a proper definition to be social entrepreneurship as a lot of disciplines and sort of fields are associated with social entrepreneurship. There are emerging trends of Social entrepreneurship in context of education, energy, health and many more. In education MOOCs are opening new doors for the virtual learning. New techniques and technologies are there for innovative production as per the market trend is allowing health care organizations to incorporate new virtual health care devices and application software. Even innovative technologies are coming those are focused on renewable energy innovation; hence energies are confounded to be used in the later periods of time. In our modern society Social entrepreneurship offers a selfless form of entrepreneurship by measuring the social benefits from their business. Success of social entrepreneurship depends upon so many factors related to social impacts which are not prioritized by the corporate businesses without being limited by the resources in hands currently. Analysis of Entrepreneur characteristics and traits: Social entrepreneurs are those individuals who drive the business with innovative solutions that can have a great impact to the societys most vital problems. Social entrepreneurs are persistent and ambitious in nature (Pavey, 2006). They involved in tackling major issues related to society and offer new idea for a wide scale change (Kourilsky, Walstad and Osborne, 2003). In social sector, social entrepreneurs play an important role by adopting a vision to create and sustain the values of the society. They persistently pursue new opportunities for their mission. Social entrepreneurs are engaged in the continuous process of adaption, innovation and learning without being limited by the resources in the hand currently (Pavey, 2006). A social entrepreneur should aim and targeted for ultimate affects to the establishment of a new stable scenario that can secure the permanent benefit for a group or for the society as a large. Social entrepreneurs are engaged in the activity to create socia l values along with make sure the innovative production that occur across or within the government, business or the non-profit sectors (Acs, 2010). Recent trends in social entrepreneurship: Approaches of social entrepreneurship emphasize the non-profit, for-profit activities and hybrid model to tackle the social problem. Social Entrepreneurship is engaged to introduce innovative models to provide services and products that furnish the basic needs those are unsatisfied by the economic and political institutions (Kourilsky, Walstad and Osborne, 2003). Conventional entrepreneurs generally measure their performances based on the return, profit and organizational outcome. Social entrepreneurs always take positive social return. In social sector, social entrepreneurs play an important role by adopting a vision to create and sustain the values of the society. They persistently pursue new opportunities for their mission. Social entrepreneurs are engaged in the continuous process of adaption, innovation and learning with being limited by the resources in the hand currently (Kourilsky, Walstad and Osborne, 2003). There are lots of social problems in todays world to those are needed to be solved. Social entrepreneurs with their extraordinary approaches and ambitious mind are looking for the way to tackle the challenges imposed on the society. Three trends are discussed here in context of social entrepreneurship to gain further traction (Pavey, 2006): Education: Popularity of Massive Open Online Courses has been growing since few years. Cornell University recently announced to offer for new MOOCs for their spring 2015 lineup (Kourilsky, Walstad and Osborne, 2003). They covered introduction on global hospitality management, Civic Ecology: Ethics of Eating and Reclaiming Broken Places, The Computing technology inside the smart phone. There are many institutions who are offering Massive open online courses, like them Cornells are free to access using internet (Iorait, 2014). In the year of 2015, the university of Wisconsin-Madison is adding six new Massive open online courses that will keep focusing on the community-building and environmental themes. In January Boston University will launch their fifth MOOC on Art of Poetry. In the November, 2014 the U.S president Barack Obama uttered his support of Massive open online courses when he announced Coursera as a MOOC platform that has made partnership with the educational institutions. Obama convey ed to offer free credentials for professional development approved by district level approval to any teacher, anywhere in the country (Braunerhjelm, 2008). Energy (Renewable energy innovation): With the increased power demands, the need of renewable and easily affordable energy continues to nurture in todays populated global scenario (Kourilsky, Walstad and Osborne, 2003). Nations with big industries have started to slow down the emission of greenhouse gases, but it is mostly needed to confound climate change (Braunerhjelm, 2008). As per the records of World Energy Outlook, There are 1.3 billon people across the globe; those are currently living without electricity (Sheth, 2010). New techniques and technologies are there for innovative production as per the market trend. As an example, Makani, that has acquired in 2013 by Google and then created an energy kite. The energy kite is able to use 90% less materials and caused to reduce cost by 50% of traditional wind turbines. Due to the efficiencies of the kites, they are able to harness wind several locations (Grimm, 2011). Health: Anyone of us will determine the health care needs and expectations, as per the locations they reside. A nation with havoc industrialization, information on healthcare is collected in record numbers via several ways (Kourilsky, Walstad and Osborne, 2003). Global market research firm, IDC (International Data Corporation) has released their predictions in ICD Health Insights 2015 predictions. According to which 80% of healthcare data will pass through cloud by the 2020. It is also notable that the 50% of healthcare organizations have experienced 1-5 social engineering attacks within previous 12 months(Hemphill and Cullari, 2014). According to ICD 42% health care data across the globe is unprotected, need protection. ICD stated that by the 2018 70% of health care organizations across the globe will invest on health monitoring using virtual care devices and application software (Hemphill and Cullari, 2014). Conclusion: Social entrepreneurship emphasizes the modern approach to deal with the complex needs of the society. In our modern society Social entrepreneurship offers a selfless form of entrepreneurship by measuring the social benefits from their business. Activities of social entrepreneurship blur the conventional boundaries among the non-profit, private, public sector. Approaches of social entrepreneurship emphasize the non-profit, for-profit activities and hybrid model to tackle the social problem. Social Entrepreneurship is engaged to introduce innovative models to provide services and products that furnish the basic needs those are unsatisfied by the economic and political institutions. Conventional entrepreneurs generally do measurement of their performances based on the return, profit and organizational outcome. Social entrepreneurs always count positive social return. A social entrepreneur should aim and make target for ultimate affects to the establishment of a new stable scenario that can secure the permanent benefit for a group or for the society as a large. Social entrepreneurs are engaged in the activity to create social values along with make sure the innovative production that occur across or within the government, business or the non-profit sectors. References Acs, Z. (2010). Entrepreneurship in Developing Countries. FNT in Entrepreneurship, 6(1), pp.1-68. Braunerhjelm, P. (2008). Entrepreneurship, Knowledge, and Economic Growth. FNT in Entrepreneurship, 4(5), pp.451-533. Grimm, H. (2011). Entrepreneur Social Entrepreneur Policy Entrepreneur. Zeitschrift fr Politikberatung, 3(3-4), pp.441-456. Hemphill, T. and Cullari, F. (2014). The Benefit Corporation: Corporate Governance and the For-profit Social Entrepreneur. Business and Society Review, 119(4), pp.519-536. Iorait, M. (2014). ICT and entrepreneurship: social network marketing. JESI, pp.19-29. Kourilsky, M., Walstad, W. and Osborne, A. (2003). Social entrepreneurship. Dublin, Ireland: Senate Hall Academic Pub. Mair, J., Robinson, J. and Hockerts, K. (2006). Social entrepreneurship. Basingstoke [England]: Palgrave Macmillan. Nicholls, A. (2006). Social entrepreneurship. Oxford: Oxford University Press. Pavey, B. (2006). Human capital, social capital, entrepreneurship and disability: an examination of some current educational trends in the UK. Disability Society, 21(3), pp.217-229. Sheth, N. (2010). The Social Context of Entrepreneurship. Journal of Entrepreneurship, 19(2), pp.99-108. Answer: